Our goal has always been to create beautiful, high quality jewelry that people can truly afford. Growing up in an immigrant family where luxury felt out of reach shaped our mission to make fine jewelry accessible without compromising quality.

By operating online and working directly with our production partners, we avoid traditional retail markups and prioritize volume over high margins. This allows us to offer luxury level brilliance at a fair, transparent price.

Moissanite is much cheaper than diamonds primarily due to its lab-created origin. Unlike diamonds, which are mined, moissanite is synthetically produced, resulting in a more abundant and less costly supply. Additionally, the mining process for diamonds often involves significant labor and environmental costs, which add to their price. Moissanite' s lower cost of production and abundance make it a more affordable alternative to diamonds while still offering very similar aesthetic qualities.

Moissanite is widely regarded as the premier diamond alternative for several compelling reasons. Its exceptional brilliance, fiery sparkle, and hardness (ranking 9.25 on the Mohs scale 2nd to a diamond) making it nearly as durable as diamonds (10 Mohs scale) . Also, moissanite stones are ethically sourced, environmentally friendly, and offers remarkable value, providing the coveted beauty of diamonds at a fraction of the cost. Choosing moissanite ensures a stunning, sustainable, and budget-friendly option for those seeking an exquisite gemstone without compromising quality.

Distinguishing between moissanite and a natural diamond is challenging due to their striking similarities. Our moissanite jewelry, crafted with precision, offers the same dazzling brilliance as diamonds but at a more affordable price. Rest assured, you'll enjoy the beauty of fine gemstones with a touch of modern sustainability.

Moissanite can pass a diamond tester because its electrical conductivity is similar to that of a diamond. Both gemstones conduct electricity, leading the tester to register a positive result for moissanite, despite their distinct chemical compositions.

Due to its high resistance to scratching, chipping, and breaking, moissanite can last indefinitely with proper care, retaining its brilliance and sparkle throughout a lifetime

Moissanite is highly resistant to fading or getting cloudy over time. Its chemical stability and hardness (second only to diamonds on the Mohs scale) ensure that it maintains its clarity and sparkle under normal wear conditions. Unlike some other gemstones, moissanite does not easily accumulate residue or sustain damage that could make it appear cloudy, ensuring its lasting brilliance.

Moissanite is durable and easy to maintain. To keep your jewelry sparkling, simply clean it occasionally with warm water, mild soap, and a soft brush.

For a deeper clean, it is also safe to use an ultrasonic cleaner. This gentle routine helps restore its maximum brilliance without any harsh chemicals or special tools.

Our lifetime warranty guarantees the lasting brilliance and clarity of your moissanite stone jewelry, protecting it from dulling or clouding over time. We are committed to upholding the highest standards of quality and craftsmanship, ensuring that your investment remains as stunning as the day you acquired it. Click Here To Learn more